In my spare time, I'm reading
a novel about the music industry.
Like most of the books I've read since college, my mother sent it to me. I don't read nearly as much as I once did. I really don't have the time - unless I'm trapped on airplane with 5 hours to kill and my movie choice is something involving Adam
Sandler and/or talking animals - and the idea of sifting through the enormous stacks at Barnes & Noble exhausts me. So I rely on
Bling Judy, who is an avid reader, to pass along books that she think might interest me. She tends to stick to things she knows I like, and most of the time she's not wrong - with the possible exception of the book she sent by the girl who lived in New York City, describing how she paid off her astronomical credit card debt by begging money off strangers on the
internet. I mean, seriously - fuck her and her Gucci shoe habit. I feel sorry for her not at all.
This particular book, while intriguing on the surface, was a similar gamble. I almost never read fiction, first and foremost. So I'm already biased going in. And I haven't finished the book yet, so it's probably unfair of me to pass judgement. But if you want to step up and fictionalize my everyday experience, you're opening yourself up to a whole world of judgement.
It's not a novel in the traditional sense of having a linear storyline, only that it's made up. It's really a series of short stories focusing on one character, each of whom have a different perspective of the music business - the performer, the label drone, the fan. A critical blurb touts that it has "an insider's touch to its depiction of the music industry and its denizens."
Hmm. OK. I noticed that the author was in a band. Not a band I had heard of, and I've heard of things that never see the light of day beyond, say, the lead singer's mom's stereo. So I was a little suspect as to how insider the touch was really going to be.
The first chapter is about a 26 year-old A&R rep, condemned by the back cover as "arrogantly hip." For the most part, I cringe at fictional depictions of the music business - especially things like A&R, which is often put on par with being Mick Jagger, and this was no exception. A&R is not a hard gig, but it's a cruel one. Your value rests solely on how much weight your opinion holds on any particular day. Job security there is not, and much of your time is spent in crappy rock clubs or being criminally insincere. On the other hand, it's not that I haven't encountered a fair share of people my own age who act especially entitled to their padded expense accounts and dubious clout by virtue of their American Apparel
hoodies and having their picture taken at the right parties. But it's the exception, not the rule.
A few years ago, I was in the Los Angeles office of Atlantic Records, who employed me at the time. It was my first time there, and I was making the rounds, putting faces to the people I communicated with on a daily basis. One of my last stops was the VP of A&R, who hadn't signed anything of real importance - most recently a band called
Audiovent who's primary allure was that it contained the brothers of two of the guys in Incubus. But nevertheless he had a large office and unlimited supply of complimentary soft drinks, no doubt. Standing by his desk was a ruddy-faced kid, younger than me, probably about 19 or so. The department intern, I thought.
"Oh, have you met Kevin?" the VP asked.
"Hi," I said to the kid, extending my hand. "I work in the New York office." To be honest, I felt vaguely superior. I was only an executive assistant, but people
knew me. After all, I had just walked into the office of the VP of A&R without knocking. While I had neither business cards nor any real influence, at least I didn't have to share a desk or spend my entire day stuffing padded envelopes.
"Kevin is our newest A&R rep," continued the VP. At this, Kevin smiled awkwardly and looked at his shoes. "He helped bring
Audiovent to us."
This was the first time I realized that my very expensive college degree was no match for smoking weed with the brother of the guy from Incubus, as far as qualifications.
As I recall, Kevin was neither arrogant, nor especially hip. As the ideal demographic for pop music skews younger and the heavyweight executives get older, there occurs a frantic scrambling to latch onto anything or anyone who carried any semblance of relevance. So obscenely young and inexperienced people are hired, and their opinions are afforded an outrageous level of weight. Sometimes this goes to their head. But more often than not, they are
shitcanned inside of a year when "restructuring" rolls around.
If anything, I'm a little amused to witness how an artist perceives the thoughts and motivations of those of us who work on this business side. Those of us who have to be somewhere every morning, sit at a desk and go through the motions of hawking art. Maybe we seem arrogant or self-important, incapable of understanding the artist since we must be analytical of mind and pretty much without a soul. We are, after all, agents of The Man.
Part of the artifice of the novel is how, on the surface, it's a series of independent
vignettes about particular characters, the stories are all woven together in subtle ways. Central characters from one chapter pop up in the background of another as I read on, giving the whole thing a sort of loose structure. That's the one thing that I think rings true. This is a small world, this business - and a caste system in some ways. At the larger companies, unless you have a certain title, your usefulness is stripped down to whether or not you can be sent to Starbucks for lattes at 3PM. On the other hand, a person's overall clout is really nothing more than an illusion that can be crafted. It's all about getting your name out there, making sure everyone knows that you're a force to be reckoned with. I need to get better at this, I admit. My personal glory is never a concern, and I'm terrible at networking. My people will not be calling your people, and working a room gives me hives. But sometimes a reputation happens on its own.
Exhibit A: I was at a release part at the Hudson Hotel, thrown by Atlantic Records. It was a year or so after they had laid me off. Someone introduced me to Keith, who managed the Atlantic street teams. I had never had cause to deal with him while I worked there, but I had heard his name in passing. I shook his hand.
"Oh, wow, I've heard of you, " said Keith reverently. "They still talk about you. You wouldn't take shit from anyone."
There's also a healthy amount of self-loathing among almost all of the characters I've met so far in this book - the A&R guy is apathetic about his job, the rock star hates his fame, the label president feels like an inhuman dream-crusher, the sound engineer mourns the wife and children he left behind. I have to say, I have my moments of self-loathing, and they never have anything to do with my chosen line of work. Usually it's the result of stuff I do when I'm drunk. I mean, honestly - I've never met anyone who felt so resoundingly trapped in a gilded case littered with broken CD cases that they couldn't pack up and go work for a PR firm. This line of work is not as glamorous as it's often made out to be (we use a lot of Excel spreadsheets just like everyone else - sorry to disappoint), but I know that I wouldn't be happy doing anything else. At this point, I'm not sure I'm really qualified to do anything else. Besides, I think I still have some remnants of my soul left.
What struck me this weekend, as I finished the chapter about the newly signed band member who struggles with the suicide of his ex-girlfriend (replete with shout-outs to Natalie Merchant, natch), is how utterly depressing the whole book felt. All of the characters seemed so painfully isolated. There is no mention of them having friends, and especially not friends within the business with whom they can commiserate or laugh about its inherent absurdity. This is the biggest fiction of all, at least given my own experience. The friends I've made over the course of my tenure in the music industry are my surrogate family, sometimes only because they can most acutely appreciate the singular experience of what we do. "It's like being in Vietnam," I sighed to my lawyer friend. "You can try to explain it to people who weren't there, but they can't really understand what it's like."
This all sounds quite romantic, I suddenly realize. How trite. That wasn't my intention. Every
Tuesday at my office I have to take out the trash. There are certainly days when I question whether or not it wouldn't be better to move to Minnesota and work at a truck stop. At times I go home feeling like I had a productive day, but more often I find myself exhausted by the struggle of fighting against an industry where logic goes to die. It's like
any job."You should write a book," Mike said to me once. More than once. We sat next to each other for three years, tortured in similar ways by the unglamorous and often ridiculous mechanics of selling music for a living. "You can't make this shit up."
Maybe I will write a book someday. Except it would be non-fiction. And it would be a comedy, I think. After all,
it's only entertainment.